About U-Food SAL

31 years ago we had a dream to satisfy all of your cravings. Since then we have been traveling the world to bring all what you were missing.

Today U-Food is among the leading premium food importers and distributors in the region.

31 Years of service

Founded in 1994, U-Food began as an importer of fresh products from France to Lebanon. Over the past 31 years, we have grown into a leader in premium food distribution, driven by our commitment to quality and innovation.

Today, our company employs over 150 dedicated professionals and operates from two warehouses in Hazmieh, spanning 1,500 square meters. With a fleet of 24 refrigerated trucks, we efficiently serve 973 points of sale across Lebanon. Our expansion led to the establishment of AUF in Jordan (2005), Benina Qatar (2008), and Benina Kuwait (2016).

Through U-Group, our Paris-based sourcing hub founded in 1991, we ensure seamless weekly air shipments and regular chilled and dry sea shipments, sourcing from over 25 countries and representing 90+ brands.

Our mission is to introduce high-quality food products and inspire new ways of enjoying them. As consumer preferences evolve, we continuously adapt by expanding our range, investing in marketing, and bringing innovative products to the market.

With a deep understanding of food trends and a passion for excellence, U-Food remains committed to setting industry standards and growing its market presence across Lebanon, Jordan, Qatar, and Kuwait.

Our Vision

Be part of people's life, to be profitable business to its stakeholders by offering tasty foods and creating leading trusted brands at reasonable prices with outstanding service.

Our Mission

To be a trusted regional distributor that sets an example of excellence in service and quality while ensuring client satisfaction.

Our Values

Commitment to efficiency
Commitment to quality
Commitment to innovation
Commitment to integrity
Commitment to success
Commitment to people development

Our Culture

With a mission to be part of people’s life, we prioritize transparency and ethical conduct in our relationships with our partners, employees, vendors, customers, and consumers. While efficiency is at the core of our operations, we are dedicated to meeting the highest quality standards and continuously improving our systems and processes to deliver reliable and punctual services to our stakeholders. Believing that human capital is the key driver in our success, we are committed to developing, empowering, and investing in our teams to thrive and grow. We are success-driven, setting ambitious goals, and continuously striving for excellence. Ultimately, There’s a U in everything we do!

Our Commitment

At U-FOOD, AUF, Benina Qatar, Benina Kuwait, and U-Group, we are dedicated to upholding the highest standards of quality, efficiency, and service. Our commitment to Total Quality Management aligns with ISO 9001:2015, ensuring consistency, reliability, and excellence across all operations.

We invest in the right resources and continuous training to enhance productivity and service quality. By not only meeting but anticipating customer needs, we drive satisfaction, long-term partnerships, and sustainable growth.

Our focus remains on innovation, improvement, and delivering exceptional food solutions that exceed expectations.

We are now ISO certified according to the TUV Rheinland Cert Gmbh.